What is “New Media”?
E-STET is defining “New Media” as the set of cloud services often based around more efficient messaging and sharing of intel and data for tech and operations teams. We’re seeing lots of companies and law firms using New Media in their different teams to help boost productivity and collaboration.
What are some examples of New Media?
Slack is probably the most famous one. Slack brings lots of different communication forms, like email, chat, and calls into one place, and allows for hashtagging within these communications.
Confluence is another one. Confluence helps users “[c]reate, share, and collaborate on projects all in one place to keep [ ] projects moving forward, faster.” Atlassian is the parent company of lots of different New Media, including Confluence, Jira, and Hipchat.
Who are using these New Media platforms?
A lot of really big companies are using New Media, as well as startups. The companies below are some logos from Atlassian’s website, including T-Mobile, Airbnb, Home Depot, BBC, and Hilton. As you can see, it’s not just tech companies.
Seventy-seven percenty of Fortune 100 companies use Slack, including NASA and the set of logos below. There were 3 million daily active users in mid 2016.
How does this impact eDiscovery?
New Media adds an additional source of data for companies to consider when collecting information. Confluence, for example, is very important when dealing with software IP matters, since Confluence is where developers will input information how to develop different features.
You also have some New Media-adjacent products, like customer support system ZenDesk, that can be important in litigation or internal or government investigations.
What should I do?
As litigation gets under way, don’t forget to ask the custodians involved in the litigation if they’re using any New Media like, Slack, Confluence, Jira, ZenDesk, or anything beyond email. Make sure to issue legal holds for New Media and collect from them using tools like Atlas.